My huge blog on greeting card sites
They also changed the content of preprinted greeting cards from the then prevalent rigid and formalistic poetic style to the expressive freeform poetry that Susan favored. The product line eventually expanded to include calendars, stationery, and gift books, and their customer base grew. Blue Mountain Cards entered the Internet age in 1996 when it launched its website offering free electronic greeting cards. The idea to offer electronic cards was conceived when one of the Schutz children went off to college and the family began communicating through email. Family birthday and holiday greetings were transmitted back and forth in this manner, and Blue Mountain Cards electronic greeting cards were born.