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The second most popular method that is used is the cost per action method and the third is the cost per click or cost per mille method Where paid search or display adverting is required, the cost per click or cost per mille method is used. Cost per mille only requires that the advertiser makes the ad available on his web site For getting compensated in cost per click the affiliate has to not only display the ad on his web site but the customer should click on the link. In the cost per sale method the affiliate has to do more than refer a customer to a publisher He has to convert the visit into a sale before he can receive compensation Customers who show a keen interest must be past on to the seller by the affiliate. The type of affiliate marketing software that you want to buy will depend on the type of affiliate marketing you are going to do and the compensation method You may require more than one affiliate marketing software to keep track of your sales and your revenues Some affiliate marketers have sub affiliate marketers which makes the entire setup quite complex. An affiliate marketer could be affiliated with more than one retailer or seller The complexity and extent of your affiliate marketing business and its future growth will also help to determine the most suitable affiliate marketing software the internet is loaded with affiliate marketing software solutions.